OUR STORY

About Proparts

Strong brands
trusted services. Since 1992.

Proparts: Empowering Performance with Leading Global Brands

Proparts is a 100% Brazilian company and one of the largest distributors of sports and leisure products in Brazil. With over three decades of experience, we have built a reputation for excellence by partnering with the world’s most prestigious manufacturers. Our portfolio includes 14 industry-leading brands, recognized for their innovation and performance: Garmin, SRAM, RockShox, ZIPP, TIME, Hammerhead, Truvativ, Quarq, Vittoria, Mavic, Shokz, Squirt, Stan’s NoTubes and Ceramicspeed.

With a robust distribution network, we have a nationwide presence, supplying over 1,000 retailers who rely on the strength of our brands to drive their businesses forward. Our long-standing partnerships and commitment to quality have positioned us as a key player in the market.

Strong Brands, Trusted Services – Since 1992

Since our founding in 1992, we have been dedicated to delivering cutting-edge products and solutions that seamlessly integrate into people’s lives. We empower athletes, enthusiasts, and retailers by offering the latest technologies that enhance performance, well-being, and daily experiences.

At Proparts, we take pride in representing and strengthening global brands in the Brazilian market, ensuring reliability, innovation, and excellence at every stage of the process.

Infrastructure & Logistics Excellence

Our headquarters is strategically located in São Paulo, ensuring streamlined operations and nationwide support. With regional sales teams and state-of-the-art Distribution Centers (DCs) in Santa Catarina (SC) and São Paulo (SP), we provide efficient logistics and expedited delivery to retailers across Brazil.

Technical Assistance: Our Commitment to Excellence

We prioritize fast, efficient, and expert customer support. Our internationally trained in-house technical team offers specialized guidance to retailers, equipping them with the knowledge and tools to provide exceptional service to consumers. This ensures that every product we distribute is backed by top-tier support, maintenance, and expertise.

At Proparts, we are committed to driving growth, innovation, and trust in the sports and leisure industry—always delivering strong brands and reliable services that inspire performance.

We are Proparts

Our Team: Expertise, Passion, and Excellence
Our team is composed of highly skilled professionals who are passionate about what they do, ensuring outstanding service at every stage of the process. We have a dedicated technical team that goes beyond mastering manuals and procedures—they bring empathy and adaptability, actively listening to and understanding our clients’ needs to provide tailored solutions. With over 50 in-house employees and representatives across the country, we ensure nationwide coverage, delivering expertise, efficiency, and exceptional customer service in every interaction..

MISSION

Distribute quality brands, products, and services that make people's lives easier, simpler, and more prosperous.

VISION

We envision a world where people strive for evolution. We are part of this challenge.

VALUES

Passion, People, Energy, Excellence, Integrity, Respect, Ethics, and Transparency.